ParfumPlus

enhances fragrance creations. Looking ahead, we are expanding renewable energy across our global operations and embedding circular economy principles into product development, ensuring that the ingredients we value today remain responsibly sourced for generations to come. PP: THE MIDDLE EAST CONTINUES TO INFLUENCE GLOBAL PERFUMERY, PARTICULARLY THROUGH OUD AND LAYERING RITUALS. HOW DO YOU SEE THIS IMPACT EVOLVING INTERNATIONALLY? OT: The Middle East is a region where fragrance is not just a product but a language, and we are really fortunate to be part of this cultural richness. The Middle East is no longer a niche presence; it is shaping global olfactive direction. Oud, once considered intense or exotic in Western markets, has become a mainstream luxury note. Layering rituals, combining oils, sprays, and bakhoor, are also inspiring global consumers to personalise their fragrance experiences. Looking ahead, I believe we will see deeper interpretations of Middle Eastern ingredients. We’re deepening partnerships, investing in innovation and creativity, while staying closely aligned with the region’s fast-evolving fragrance culture. In Dubai, we are expanding our local capabilities and refurbishing our current creative space to be more client-centric and experiential. Through our Dubai Creative Center and our upcoming innovation footprint in Saudi Arabia, we’re co-creating with local brands to craft scents that fuse regional heritage with modern sophistication that will transcend across the globe, for everyone to enjoy. PP: HOW IS EUROFRAGANCE LEVERAGING ITS MIDDLE EAST CREATIVE CENTRE AS A STRATEGIC HUB? OT: Our Dubai Creative Centre is an immersive co-creation environment; it brings perfumers, evaluators, and clients into one immersive environment where ideas can evolve quickly. I truly believe that partnerships reinforced my belief in the power of people and the strength that comes from shared ideas, with client centricity and For the Middle East, this duality is essential; this region moves fast and values exclusivity. Our agility allows us to create personalised and culturally resonant fragrances, while our global strength ensures consistency, quality and scalability. We have some of the top industry talents and really strong partnerships we’ve built with our customers, giving us a great platform for creativity and collaboration. PP: SUSTAINABILITY IS NOW CENTRAL TO FRAGRANCE CREATION. HOW IS EUROFRAGANCE INTEGRATING RESPONSIBLE SOURCING AND LONG-TERM ENVIRONMENTAL COMMITMENTS? OT: Sustainability is not a trend at Eurofragance, it is our moral compass and a strategic priority. Our approach is structured around four pillars, which guide us through everything from sourcing to innovation. Today, we work with our main suppliers to ensure they have sustainability policies in place, which we have achieved with almost 80% of suppliers to date, reinforcing a responsible and transparent value chain. Our Spanish site operates on 100% renewable electricity, and in the UAE, we’ve reduced supply chain emissions, saving more than 5.5 tons of CO 2 . Our company has been awarded a Platinum EcoVadis rating for the second consecutive year through actively reducing and recycling waste as part of a circular approach. Our newest proprietary ingredient, Olivante®, also perfectly illustrates our commitment to pushing boundaries in pursuit of excellence. Crafted from upcycled olive pulp, it embodies the harmony between innovation and sustainability, while giving our perfumers a distinctive, high-quality material that P A R F U M P L U S 24