ParfumPlus

Tête À Tête Creativity, culture and sustainability shaping the future of Middle Eastern perfumery WITH MORE THAN two decades in fragrance creation, Oumayma Tabet now leads Eurofragance’s Middle East operations. She speaks to ParfumPlus about creativity, cultural influence, sustainability and how the region’s rich scent heritage continues shaping global perfumery trends. TheMiddle East’sFragrance Renaissance P A R F U M P L U S 22