ParfumPlus

LUCIELOPEZ JOINSPARFEX DUBAIOFFICE engage directly with regional and international clients, better understand their expectations and refine our creations in real time. This proximity accelerates development cycles and strengthens collaboration, which is essential in such a demanding market. HOW DO YOU ADAPT YOUR COMPOSITIONS TO THE EXPECTATIONS OF THE REGIONAL MARKET? The Middle East is far from homogeneous: each country presents distinct olfactive preferences, even if certain shared codes exist, such as a preference for intensity, lasting and high- quality raw materials. While I have been working with oud and ambery accords for many years, being closer to consumers enables me to refine She explores adaptation to the regional market, innovation and fragrance creation in the Middle East ❚ LUCIE LOPEZ, CREATIVE DIRECTOR AND PERFUMER AT PARFEX LUCIE LOPEZ, Creative Director and perfumer at Parfex, recently joined the Dubai team to strengthen client proximity and support the company’s development in the region. Awarded at in-cosmetics Global 2026 with the very first Scent Bar Award for her creation Matcha Delight, she shares her vision of the market and fragrance creation. YOU HAVE BEEN BASED IN DUBAI FOR SEVERAL MONTHS. WHAT DOES YOUR PRESENCE BRING TO PARFEX? Although Parfex already had an established office in Dubai, being on the ground significantly enhances our way of working. It allows me to Fragrant Features P A R F U M P L U S 74