ParfumPlus

Sillage The Sanctum PARFUMPLUS: AT WHAT POINT DID YOU REALISE THAT STRUCTURE, NOT JUST SCENT, WOULD DEFINE THE STRENGTH OF A FRAGRANCE HOUSE? Jayasree Mohandas: Very early on, we realised that creativity is only the spark. To build a lasting fragrance house, you need a reliable management system. We understood that operational precision is what transforms a beautiful scent into a successful launch. It is about ensuring that the Structure empowers creativity, enabling scalable fragrance innovation without compromise ❚ JAYASREE MOHANDAS, ASSISTANT GENERAL MANAGER,FRAGORIUM IN CONVERSATION WITH ParfumPlus, Jayasree Mohandas, Assistant General Manager at Fragorium, reflects on building a fragrance house where operational precision and creative freedom coexist. She shares how systems, scalability and cultural insight shape fragrances that resonate across both regional and global markets. of Scent P A R F U M P L U S 62