ParfumPlus

can trigger different emotions and memories in one person than in another. In that sense, storytelling guides rather than defines the experience, leaving space for individual interpretation. PP: IN A MARKET SATURATED WITH LAUNCHES, WHAT STILL GIVES A FRAGRANCE THE POWER TO LINGER, NOT JUST ON SKIN, BUT IN MEMORY? JE: That is really the challenge for a perfumer to create something that feels both unique and meaningful. It starts with how an initial inspiration is interpreted and transformed, finding a new expression while still staying true to the perfumer’s own olfactive identity. In a way, it is similar to a painter and their personal style. People are drawn to that singularity and sensitivity. They may explore and discover new things, but they are loyal and always come back to a style they recognise and feel connected to. PP: WHAT MESSAGE WOULD YOU LIKE TO SHARE WITH PARFUMPLUS READERS? JE: What I would like to share is that, beyond trends, everything starts with the quality of the raw materials and a true sense of authenticity. Passion and curiosity are essential, as it brings life and meaning to each creation. In the end, what makes a fragrance truly successful is the emotion it creates and the lasting impression it leaves on each person. As a perfumer, what I love is the ability to evoke memories and bring a sense of pleasure to others, which is what makes this craft so special to me. Amouage is a great example of this approach, where each perfumer brings their own style while preserving a strong and authentic olfactive signature parfumplusmag.com P A R F U M P L U S 16