ParfumPlus

AT BEAUTYWORLD MIDDLE East 2025, Fragorium stepped into the spotlight for the very first time, and the industry took notice. More than a booth, the perfume house introduced a bold identity, a global team, and a fearless vision, shaping the future of perfumery with humility and a distinctive creative voice. Fragorium: ABoldDebut at BeautyworldMiddleEast 2025 With its bold debut at Beautyworld Middle East 2025, Fragorium opens a new chapter for the future of next- generation fragrance houses Rooted in Dubai’s heritage and fueled by minds from over 10 nationalities, Fragorium is a Sanctum of Scent - a place where origin becomes everything, imagination distils into art, and fragrance connects people. Beautyworld 2025 became the stage to showcase who they are, what they stand for, and why they are here: to create fragrances with heart, precision and global edge. Their fine fragrance collection, Riums of Fragorium, drew significant attention. A fusion of fragrance and rium, the name refers to “a sacred realm where scents come to life.” Each creation captured entire universes in scent, reflecting P A R F U M P L U S 58