ParfumPlus

Introduces Olivante ® At Beautyworld MiddleEast 2025 Eurofragance debuts Olivante ® , an upcycled olive-pulp ingredient redefining opulence and sustainability inmodern perfumery Developed through a 100% natural upcycling process, Olivante ® transforms discarded olive pulp, typically a by-product of olive oil extraction, into a refined, high-impact fragrance ingredient. Its profile features phenolic and animalic nuances reminiscent of castoreum, offering the depth cherished in mukhallat-style perfumes while also enhancing fruity, gourmand, and floral notes in contemporary compositions. Despite its olive- based origin, Olivante ® remains free from oily facets, making it a versatile and unexpected addition to the perfumer’s palette. Ahead of the show, Eurofragance hosted an exclusive anniversary dinner in Dubai to celebrate 35 years of the company. The evening held special meaning as the Middle East is where the founder first recognised the region’s potential and established an early foothold for the brand. Surrounded by clients and long-standing partners, the event became a warm reflection of shared EUROFRAGANCE made a striking impact at Beautyworld Middle East 2025 with the global debut of Olivante ® , its fourth proprietary perfumery ingredient and a breakthrough in sustainable fragrance innovation. Revealed at the Dubai World Trade Centre, the material drew immediate attention for its unique origin, rich olfactive texture, and strong creative potential across fine fragrance, personal care, and home scenting. P A R F U M P L U S 54