ParfumPlus

Beautyworld Middle East 2025 delivered unmatched global energy, innovation, and fragrance excellence with record participation Beautyworld MiddleEast 2025 ReachesNew Global Heights This year’s edition expanded to 22 halls, offering an immersive journey across fragrance, beauty tech, skincare, packaging, salon excellence, and personal care. The result was a dynamic, boundary-breaking showcase where global brands, niche creators, distributors, and trendsetters converged for three intense days of business and inspiration. Fragrance took centre stage with compelling new features. The debut Next in Fragrance Conference gathered leading perfumers, founders, and innovators for 52 insightful sessions exploring the future of scent creation, sustainability, and consumer shifts. The new Natural Notes zone spotlighted nine global ingredient specialists championing the rise of clean and conscious perfumery. BEAUTYWORLD Middle East 2025 concluded its 29th edition on an unprecedented high, reaffirming Dubai’s status as the global epicentre of beauty and fragrance innovation. Held from 27 to 29 October at Dubai World Trade Centre, the event welcomed more than 2,500 exhibitors from 68 countries and a remarkable 85,297 visitors from 178 nations—a nearly 20% rise from 2024 and the most international turnout in the show’s history. Scent Affairs P A R F U M P L U S 46