ParfumPlus

Iberchem reimagines perfumery through the lens of dance, crafting scents that reflect the emotion, rhythm, and cultural heritage of iconic performances Scent Trail SPANISH FRAGRANCE HOUSE Iberchem continues to impress each year with its innovative concepts at Beautyworld Middle East. This year, the company unveiled the Rhythms collection, inspired by the art of fragrance and the expressive movement of dance. As they describe it: “Just like dance, perfumery is a language in motion, a living composition that evolves over time through technique and creativity.” PERFUMERY INSPIREDBY CREATIVE CONCEPTS In the collection, each perfume highlights the notes that best capture the strength, sensitivity, and cultural significance of each dance. Standing out are Flamenco and Tango, two traditional dances deeply rooted in the cultures of Spain and Argentina, which inspired Iberchem’s perfumers Ana Gómez and Remon Ageeb to create their fragrances. parfumplusmag.com ❚ ANA GÓMEZ, PERFUMER, IBERCHEM ❚ REMON AGEEB, PERFUMER, IBERCHEM P A R F U M P L U S 42