ParfumPlus

generation of creations, starting with Musamam Black Intense and Eternal Vanille. These upcoming launches will introduce the world to this distinctive pulse, allowing consumers to experience its addictive warmth, spicy depth, and textured elegance. With Cocoa Pulse ™ , Lattafa unveils not just an ingredient but a statement of identity, an exclusive signature that melts, vibrates, and captivates. A new pulse designed to define the future of Lattafa fragrances. parfumplusmag.com true neo-patchouli, it reveals peppery brilliance and the dark, woody allure of agarwood. “The idea was to combine the addictive sweetness of Cocoa Butter Absolute with the spicy, diffusive energy of Akigalawood ™ ,” Jordi explains. “Together, they create a whole new dimension of gourmandise— bitter, textured, incredibly addictive.” This technological artistry transforms Cocoa Pulse ™ into something that feels alive. It becomes a rhythm within the fragrance—a warm pulse that moves, vibrates, and shapes its character. JORDI FERNÁNDEZ: REDEFINING GOURMANDISE FOR LATTAFA For Jordi Fernández, perfumery is the art of translating emotion into scent. When Lattafa asked him to create a new olfactive signature, he saw an opportunity to push gourmandise into unexplored territory. He wanted to bring a new edge to the category: a gourmandise that is addictive and sensual, textured and powerful—a true spicy gourmand. Something never done before, yet unmistakably Lattafa. His creative process begins with sensations and textures. He listens to the emotional rhythm of each ingredient, allowing instinct to guide form. In Cocoa Pulse ™ , he found harmony between comfort and thrill. “I wanted to create a gourmand note that melts on the skin like chocolate, but also vibrates with spice,” he shares. “A duality that feels intimate and bold, modern, but deeply rooted in Lattafa’s identity.” Under his direction, Cocoa Pulse ™ became much more than an ingredient. It became the emotional core of a new olfactive language for Lattafa: indulgent, warm, and irresistibly addictive, yet sharpened with a spicy, contemporary twist. LATTAFA’S FUTURE OLFACTIVE SIGNATURE Cocoa Pulse ™ marks the beginning of a new chapter for Lattafa. Conceived as the brand’s future olfactive signature, it will shape the next ❚ JORDI FERNÁNDEZ, MASTER PERFUMER P A R F U M P L U S 39