ParfumPlus

ahead to 2026, we are actively targeting new markets including India, Bangladesh, Pakistan and Sri Lanka. PP: HOW DID YOUR PARTICIPATION AT BEAUTYWORLD MIDDLE EAST 2025 SHOWCASE ITS CORE VALUES AND KEY INITIATIVES? MZ: The key focus of our Beautyworld participation this year was sponsorship-led partnerships and active education—both now core to Düllberg’s philosophy. Beautyworld provided the ideal platform to bring this vision to life. This was reflected in our two booths: one inspired by Nabati Arabic poetry, paying tribute to the UAE and its culture, and the other a fragrance universe where visitors could turn an idea into a finished perfume through one- on-one VIP sessions with our perfumers, using over 100 ingredients sourced globally. We curated this experience for Quintessence participants—around 100 niche brands worldwide—whom we proudly sponsored as the exclusive fragrance partner of the Quintessence Art of Perfumery pavilion. We were also the IN THIS EXCLUSIVE interview with ParfumPlus Magazine, Mahdi Zahreddine shares how Düllberg’s evolving journey is redefining the role of a modern composition house. PARFUMPLUS: AS WE LOOK BACK AT THE PAST YEAR, HOW WOULD YOU DESCRIBE DÜLLBERG’S JOURNEY, AND WHICH MILESTONES STAND OUT AS DEFINING MOMENTS FOR THE COMPANY? Mahdi Zahreddine: Transformative—an evolution, or even a fragrance revolution. There wasn’t a single defining moment; everything was interconnected. It began with welcoming 15 stellar new team members, followed by our move to a new JLT office, redesigned as a creative and recreational space. We were also constantly on the move, attending seven to eight fragrance events worldwide. The standout milestone was Beautyworld—an exceptionally strong showing for Düllberg, marked by six intense days of activations and team-driven energy. PP: HOW HAS THE REVIVAL OF DÜLLBERG MIDDLE EAST CONTRIBUTED TO THE COMPANY’S MOMENTUM, AND WHAT STRATEGIC ROLE DOES THE REGION NOW PLAY? MZ: It was never a revival, but a resurgence. Düllberg has been present in the UAE for nearly two decades and has built a strong market share across the region. However, in light of political challenges and increasing global complexities, expanding further into sub-Saharan Africa and the wider GCC has become a highly strategic priority for us. Düllberg Dubai will serve as the central hub for our African operations, covering four key regions— North, East, West and South Africa—while also supporting our expansion into South Asia. Looking P A R F U M P L U S 13