ParfumPlus Arabia

CRAFTING RARITY THROUGH INGREDIENTS The foundation of Al Mashaaer lies in its rare and precious naturals, setting it apart from mass fragrances that rely on synthetics. Bulgarian rose, oud from the Middle East, ambergris, Tahitian vanilla, and jasmine from Grasse are sourced through delicate, labour- intensive processes that heighten their exclusivity and value. Each ingredient is chosen not only for its scent but for the heritage, purity, and craftsmanship it represents. Together, they ensure depth, richness, and remarkable longevity, making Al Mashaaer a truly distinguished fragrance. FOR OVER TWO decades, Darshan Patel, Chairman of VINI, has been celebrated as a visionary brand creator. His journey has been defined by a unique instinct for spotting consumer needs and shaping them into powerful, enduring brands. Today, VINI is writing a new chapter, one that transcends function and enters the realm of artistry. With the launch of Al Mashaaer, Patel has taken the leap into luxury perfumery, creating not just a fragrance line but a house of emotions. For him, perfume is not a product; it is an intimate experience, an invisible expression of individuality and a sensory reminder of cherished moments. Al Mashaaer: The Luxury Chapter of the House of VINI Frommass-market disruptors like Fogg to the artistry of luxury perfumery, Darshan Patel, Chairman of VINI Group of Companies, unveils Al Mashaaer True Essence P A R F U M P L U S 60