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Also featured is a creation by Pauline Barthale, Soul of Smoke, evoking the fusion of tradition and modernity: "Fascinated by the captivating aromas of bakhours, I wanted to pay tribute to them through a creation evoking the sacred smoke over the hot embers of the censer. Smoky notes of vetiver and styrax, enhanced by a honeyed rose, a whisper of oud, opoponax, and warm amber, reveal a dark and magnetic aura." Lucie Lopez signs Sultan’s Haven, a creation infused with Ottoman elegance, where the hammam emerges as a true sanctuary of the senses : "This perfume was born from the dance of light and shadow. Inspired by the freshness of neroli and orange blossom and the mineral warmth of ancient hammams, it leaves a trail of lasting impression. Cypriol and vetiver bring depth, anchoring the golden floral notes in refined elegance.” With The Elixirs of Time, Parfex offers more than a collection; it is an immersive journey through time. From ancient splendours to modern refinement, each creation tells a story that transcends generations. Join us on a journey through time at stand Z2 C23 at Beautyworld Middle East 2025, and discover how, in the hourglass of perfumery, every moment can become eternity. parfumplusmag.com the promises of the future. The palette reflects the Middle Eastern market’s tastes: opulence and ritual, contemporary gourmand indulgence, and elegant simplicity. THE ART OF COMPOSING TIME WITH CRYSTAL NECTAR, SOUL OF SMOKE AND SULTAN’S HAVEN Three perfumes from this collection exemplify the artistry and imagination at the heart of The Elixirs of Time, each offering a captivating glimpse into the essence of Time in the Middle East. Following the current trend of celebrating an abundance of fruits and juicy freshness, master perfumer Jean-François Thizon presents his creation, Crystal Nectar: "At the heart of a bouquet of radiant white flowers, I developed an unprecedented accord of rhubarb and Thai basil. Fresh, tangy, and audacious, it stands out among sun-drenched fruits and illuminates a composition enriched with rare woods and vanilla." P A R F U M P L U S 57