ParfumPlus Arabia

Lets Talk Scents PARFEX: THEELIXIRS OFTIME LIKE AN INVITATION to travel through the ages, Parfex presents its exclusive new collection, The Elixirs of Time, at Beautyworld Middle East 2025. Inspired by the rich heritage of Middle Eastern perfumery, this collection blends tradition with contemporary creativity, projecting a vision of tomorrow, a theme chosen to honour the brand’s 40 years of creation and exploration. AN IMMERSIVE EXPERIENCE ACROSS TIME The stand immerses visitors in a universe where past, present, and future meet, creating a dialogue between heritage and modernity. Ancient rituals, spice routes, and imperial splendours converge with modern sophistication. This alchemy of time is expressed through a scenography both mysterious and refined, rooted in centuries of craftsmanship yet open to innovation. Each of the collection’s eight creations serves as a key to another era, a sensory bridge capable of awakening memories, reflecting contemporary desires, and hinting at a future yet to be imagined. Within the hourglass of time, every perfume becomes eternity. A JOURNEY BETWEEN TRADITION AND MODERNITY The collection unfolds in several olfactory chapters: a tribute to sacred rituals with the resinous depth of myrrh and incense, a journey along the spice route illuminated by cardamom, and a stop at the age of distillation where leather and rose intertwine. Two collaborative creations complete the story: Parfex 2025, with a gourmand, generous spirit, and Parfex 2050, a minimalist, refined vision with crystalline musks and mineral nuances. From incense clouds to citrus highlights, from the sensuality of spices to the transparency of musks, The Elixirs of Time celebrates both heritage and Parfex Unveils Its New Collection at Beautyworld Middle East 2025 P A R F U M P L U S 56