ParfumPlus Arabia

(Ecocert, 2016). We protect Biodiversity & Communities, supporting farmers and local suppliers. By merging science and ethics, we create fragrances that are beautiful, responsible, and future-proof. PP : LOOKING AHEAD, WHAT ARE YOUR STRATEGIC PRIORITIES GLOBALLY AND IN THE MIDDLE EAST? BK : Globally, our focus is on sustainable growth, talent development and breakthrough science in captives and neuroscience. In the Middle East, we are investing deeply: New Dubai office ending 2025 and new compounding lab in 2026. Stronger collaboration with India, another powerhouse in raw materials and olfactory traditions, where we opened a brand new creative centre last year. Our goal: to lead in creativity, science and sustainability, while becoming the partner of choice for brands across the region. PP : WHAT CAN VISITORS EXPECT FROM TAKASAGO AT BEAUTYWORLD MIDDLE EAST 2025? SE : Beautyworld Middle East is one of the world’s leading fragrance trade shows, with 75,000 visitors and 2,200 exhibitors. This year, Takasago will unveil the “Red Sun Collection”, 12 powerful creations inspired by the Japanese rising sun and the science of addiction. • A Fragrance Enhancer - called Red Sun - boosts addiction and longevity. • 10 explosive Eaux de parfum twisting iconic Middle Eastern ingredients thanks to our cutting-edge in-house captives and Asian ingredients. • An extraordinary Elixir: Kyphi of Kings and Suns, inspired by ancient Egyptian incense formulas. Visitors will experience a fusion of heritage and innovation, where East meets West under the symbol of the Red Sun. PP : AS TAKASAGO CONTINUES ITS JOURNEY, WHAT WOULD YOU LIKE THE WORLD TO WISH FOR YOUR HOUSE? SE : We wish for meaning, creativity, and elevation. May Takasago continue to inspire, innovate and help shape the Middle East into a global showcase of fragrance creativity. PP : WHAT MESSAGE WOULD YOU LIKE TO SHARE WITH PARFUMPLUS READERS? BK : Perfume is, above all, about sharing, and emotions. We warmly invite readers to discover our new creations at Beautyworld Middle East, Stand Z2-H23, and meet our expanded team. We are grateful for the exceptional welcome we have received in the UAE and Saudi Arabia, a partnership we look forward to deepening in the months and years ahead. parfumplusmag.com “Perfume is, above all, about sharing, and emotions” P A R F U M P L U S 48