ParfumPlus Arabia

Our story began in Kyoto in 1920. Tadaka Kainosho, a descendant of a Samurai family and professor of organic chemistry, travelled to Grasse in 1910 to master perfumery and natural extraction. Upon returning to Japan, he founded Takasago, named after the legend of twin pine trees symbolising eternal love. From the start, our DNA blended Japanese aesthetics, scientific rigour, and innovation. Japan itself is a land of contrasts: heritage vs. modernity, nature vs. science, minimalism vs. creativity. This constant tension continues to inspire us. For over a century, we have transformed this duality into a unique creative force, balancing artistic mastery, responsible sourcing, and scientific excellence in green chemistry and neuroscience. PP : AS ONE OF THE WORLD’S LEADING FRAGRANCE HOUSES, WHERE DOES TAKASAGO STAND IN THE GLOBAL MARKET, AND WHAT DISTINGUISHES IT FROM OTHER PLAYERS? SE : We are a House of Perfumers. Creativity is our heartbeat. With over 50 perfumers worldwide, we foster creative talents across Paris, New York, Tokyo, Shanghai, Singapore, São Paolo, and Mumbai. Our Fine Fragrance centre, founded in 1978, has been home to great Master perfumers such as Pierre Bourdon, Michel Almayrac, Francis Kurkdjian, and, more recently, Aurélien Guichard, alongside a new generation of rising talents. What makes Takasago unique is our fourfold identity: • House of Creativity. We design fragrances across categories, from luxury fine fragrance to premium home, with bold aesthetics and performance. • House of Green. Sustainability is part of our DNA. We have been a pioneer of green chemistry since the 1980s. • House of Performance. We deliver excellence in longevity, diffusion, and perception, thanks to our exclusive captives and patented technologies. • House of Emotions - With 40+ years of neuroscience expertise, we transform fragrance into positive emotional experiences. This combination - artistic vision, scientific depth, sustainability, and entrepreneurship - sets Takasago apart. PP : WHAT WOULD YOU HIGHLIGHT AS TAKASAGO’S CORE STRENGTHS—THOSE ELEMENTS THAT DEFINE ITS DNA AND CONTINUE TO DRIVE SUCCESS WORLDWIDE? Bassel Kouchacji : Our core strengths lie in the fusion of creativity and science, enriched by our Japanese heritage. Minimalism, balance, and sensorial refinement define our aesthetics. ❚ SYLVAIN EYRAUD, VP GLOBAL MARKETING & COMMUNICATION AT TAKASAGO P A R F U M P L U S 45