ParfumPlus Arabia

PARFUMPLUS : EVERY FRAGRANCE HOUSE HAS ITS OWN SOUL. HOW DO YOU DEFINE THE UNIQUE IDENTITY OF YOUR BRAND, AND WHAT CORE VALUES DO YOU WANT EVERY CUSTOMER TO ASSOCIATE WITH IT? Talha Kalsekar : Rasasi’s soul is rooted in family heritage and Middle Eastern artistry, carried forward with a modern global vision. Since our founding in 1979 by my grandfather, we have remained committed to quality, authenticity and innovation. Our identity lies in creating scents that feel personal yet universal, whether it is an oriental oud that evokes tradition or a contemporary, fresh fragrance that resonates with today’s youth. Customers should always associate Rasasi with trust, craftsmanship and a sense of belonging. PP : HOW DO YOU DECIDE WHICH FRAGRANCES TO DEVELOP OR INTRODUCE — DO YOU FOLLOW TRENDS, CONSUMER FEEDBACK, ARTISTIC INSTINCT OR A BALANCE OF ALL THREE? TK : It’s always a balance. We honour our artistic instinct and perfumery heritage, while listening carefully to consumer feedback and studying global market trends. For example, our Hawas line emerged from intuition about modern freshness fused with Arabian richness, which was validated later by its success worldwide. At Rasasi, innovation is not chasing trends but anticipating desires. PP : CONSUMER TASTES ARE CONSTANTLY EVOLVING. IN YOUR EXPERIENCE, HOW HAVE FRAGRANCE PREFERENCES SHIFTED IN RECENT YEARS, AND HOW IS YOUR BRAND ADAPTING TO THESE CHANGES? TK : We’ve seen a growing demand for gender- fluid, niche, and story-driven fragrances. Younger consumers, especially, want perfumes that express individuality rather than conform to categories. ❚ TALHA KALSEKAR, CMO OF RASASI PERFUMES 1979 P A R F U M P L U S 29