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Editor's Notes Siraj Bolar EDITOR Alim EDITORIAL DIRECTOR Gulzaar Shah ASSOCIATE EDITOR Tabrez CREATIVE DIRECTOR Jasbir MARKETING DIRECTOR Advertising Enquiries +971 50 8886436  MARKETINGDXB@ FOURPLUSMEDIA.COM Acknowledgement: DANIELA D'SOUZA EDITORIAL CONTRIBUTION GENERAL STOCK IMAGES FROM GETTY IMAGES. PARFUMPLUS IS PUBLISHED BY FOURPLUS GENERAL TRADING LLC AND PRINTED AT MASAR PRINTING & PUBLISHING, DUBAI, UAE. ALL CORRESPONDENCE SHOULD BE ADDRESSED TO: FOURPLUS GENERAL TRADING LLC, PO BOX: 119755, 402, DAMAC BUSINESS TOWER, BUSINESS BAY, DUBAI, UNITED ARAB EMIRATES. TEL : +9714 4435970 / 4435706  PARFUMPLUSMAG@ FOURPLUSMEDIA.COM The true essence of perfume and fragrances ﺑـﺮﻓـﻴﻮم ﺑﻠـﺲ PARFUM Plus COMING FROM FOURPLUSMEDIA parfumplusmag.com READ FRAGRANT TALES ONLINE ON THE EXCLUSIVE ARABIC PARFUMPLUS BLOG! XERJOFF:BLENDING ART INTOFRAGRANCES SERGIOMOMO,FOUNDER& CREATIVEMANAGER,XERJOFF 12 OUD :PERFUME’S LIQUIDGOLD 40 SCENT AFFAIR 48 STAR SCENT 52 RESCENT 56 ANDMORE INSIDE VOL.13 - ISSUE 1 JAN-MAR 2025 AED20/- siraj@fourplusmedia.com FOURPLUS MEDIA ❚ DISCLAIMER: VIEWS AND OPINIONS EXPRESSED IN THIS PUBLICATIONS ARE NOT NECESSARILY THOSE OF FOURPLUS GENERAL TRADING LLC. WHILE EVERY EFFORT HAS BEEN MADE TO ENSURE ACCURACY OF INFORMATION PUBLISHED NEITHER FOURPLUS GENERAL TRADING LLC NOR ANY OF ITS EMPLOYEES ACCEPT ANY RESPONSIBILITY FOR ANY ERRORS OR OMISSIONS. STEP INTO A new year of fragrance discoveries! We invite you to explore the artistry, heritage and innovation shaping the world of perfumery. Amouage is more than a perfume house—it is a storyteller of olfactory mastery. In Scensation , it reveals its journey, heritage and the soul behind each creation. In Speaking Scents , Sergio Momo delves into Xerjoff’s craftsmanship and creativity with Juhie Jahan. True Essence highlights Robertet Group’s 175-year legacy in natural perfumery, while Tete-a-Tete explores how Julie Pulchet of CPL Aromas blends tradition with innovation. Discover Expressions Parfumées’ 'The Signature' collection in Let’s Talk Scents , and unravel the allure of oud—'liquid gold'—in Escentia . Gain insights from Mahdi Zahreddine on Esxence and Paris Perfume Week, and explore Parfex’s latest creations in Scent Trail . Stay updated with new launches in ReScent , celebrity inspirations in Star Scent , and industry news in Scent Affair . Enjoy the aromatic journey ahead!