ParfumPlus Arabia

OnceUpon ADream The new perfume collection presented by Parfex at Beautyworld Saudi Arabia 2025 DREAMS, a n infi nite source of inspiration Dreaming is a journey, an escape, a gateway to the imagination. Well before this trend took hold in 2025, Parfex had already set out to explore this universe. The Masters of Dreams theme at the Esxence show in Milan in February 2025 confirmed this growing enthusiasm, and numerous product launches embraced this theme, firmly anchoring our new collection in the spirit of the times. ​ Scent Trail ❚ JEAN-FRANÇOIS THIZON, MASTER PERFUMER, PARFEX ❚ LUCIE LOPEZ, CREATIVE DIRECTOR AND PERFUMER, PARFEX ❚ PAULINE BARTHALE, PERFUMER, PARFEX P A R F U M P L U S 44