ParfumPlus Arabia

PP: FROZENBERRY IS PART OF THE SIGNATURE COLLECTION—WHAT WAS YOUR INSPIRATION BEHIND THIS BASE, AND HOW DO YOU SEE IT TRANSFORMING A FRAGRANCE? SC: I had in mind an image of a frosted blackcurrant berry. I wanted to offer a sensory experience more than an olfactory one; a sensation rather than a smell! A fragrance that lets you feel the pungent cold of frost balanced by the sweet flavour of red berry coulis. In a creation, FrozenBerry acts as a sensory enhancer, providing a touch of blackcurrant sorbet—fruity but not sweet—that leaves its mark right from the top to the heart. PP: LAURENT, YOU EMPHASISE INTUITION IN CREATION. CAN YOU SHARE HOW YOUR INSTINCT GUIDED THE DEVELOPMENT OF PASSION PULP AND WHAT MAKES IT UNIQUE? Laurent Verlaque: To create PassionPulp, I transposed myself into the mindset of an aromatician, who instinctively seeks to reproduce nature at its most figurative, whereas a perfumer would seek to embellish it. The starting point was the scent emanating from a freshly cut passion fruit, which accompanied me throughout this creation. It was a figurative work, seeking to reproduce all the facets—sometimes fruity, sometimes green, or even sulphur—in a quest for naturalness and perfection rather than harmony. I wished to offer the quintessence of the fruit, transporting the perfumers who will use it in their creations to the very heart of the fruit's pulp. PP: AS BOTH A SCIENTIST AND AN ARTIST, HOW DO YOU BALANCE TECHNICAL PRECISION WITH THE EMOTIONAL IMPACT OF A FRAGRANCE? LV: The creation of a perfume must be imagined according to the environment for which it is intended. It cannot be free from a technical, even scientific dimension, which demands great precision. It is within this defined framework of research for performance, suitability, and stability that creativity will express itself, often born of constraints and sublimating the emotional impact inherent in each perfume. ❚ LAURENT VERLAQUE, PERFUMER, EXPRESSIONS PARFUMÉES’ ❚ CÉLINE RIPERT, PERFUMER, EXPRESSIONS PARFUMÉES’ P A R F U M P L U S 34