ParfumPlus Arabia

IN A WORLD where perfumers are granted creative freedom, the essence of artistry is defined by the subtlety of impact. These bespoke in-house blends are formulated with one core vision: to enrich the fragrance without being overtly detectable. Their role is not to dominate the scent but to quietly elevate it, adding depth, texture, and brightness in ways that remain hidden but essential. Subtle yet powerful, these bases are more than mere ingredients; they are the invisible force behind the composition’s character, transforming a fragrance while keeping its integrity intact. Just like shadows that subtly enhance light, these captives add new dimensions to a fragrance, pushing the boundaries of what perfumers can create. With "The Signature" collection, new avenues of sensory exploration are opened, allowing for fragrances that are distinguished by their quiet yet undeniable power. “The creation of this original collection of bases, with its assertive character, reflects the constant desire of our creative teams to imagine the fragrances of tomorrow through an innovative and powerful approach to perfumery. It opens the way to surprising combinations, made possible by innovative faceting, offering access to scents previously unavailable on the market and pushing back the limits of our perfumers' creativity,” – Marie-Eugenie BOUGE, Marketing & Communication Director The collection begins with five distinct bases: • FrozenBerry by Stéphane Coez • NutEssence by Laurence Leon • CuirEthic by Céline Ripert • PassionPulp by Laurent Verlaque • Palaura by Céline Ripert These five bases will be unveiled at Beautyworld Saudi Arabia 2025, illustrated by a bespoke fragrance collection created through a collaborative four-hand vision by Expressions Parfumées’ fine fragrance perfumers. Let's hear from the perfumers themselves. PARFUMPLUS: STÉPHANE, YOUR APPROACH TO PERFUMERY IS DEEPLY INFLUENCED BY ARCHITECTURE, IMPRESSIONISM AND JAZZ. HOW DO THESE ARTISTIC DISCIPLINES SHAPE YOUR CREATIVE PROCESS? Stéphane Coez: What these three disciplines have in common is that they all follow very precise requirements. Even improvisation in music is subject to very specific rules of harmony to achieve a pleasing result; the same goes for my way of formulating. I impose guidelines on myself, adopt different perspectives to conceptualise my fragrances, and apply rules of olfactory relationships between ingredients to propose an impactful, direct, and clear signature! Like the Impressionist painters, I like to exaggerate contrasts, work on volumes, and sublimate facets. ❚ STÉPHANE COEZ, PERFUMER, EXPRESSIONS PARFUMÉES’ P A R F U M P L U S 33