ParfumPlus Arabia

PP: THE ROSE TAIF PROJECT IS ONE OF ROBERTET’S KEY INITIATIVES. WHAT MAKES THIS PROJECT SIGNIFICANT, AND HOW DOES IT CONTRIBUTE TO PRESERVING THE AUTHENTICITY OF NATURAL MIDDLE EASTERN PERFUMERY INGREDIENTS? BO: The Taif Rose is an iconic ingredient in Middle Eastern perfumery, yet its production remains quite limited. Our goal is to preserve and enhance this precious raw material by developing a local and sustainable supply chain in Saudi Arabia. Robertet is building a state-of-the-art facility in the Taif region, which will soon produce Taif Rose Essential Oil along with other natural extracts. This initiative will support all stakeholders - farmers, distillers, and perfume brands - while promoting globally the region’s rich heritage in natural perfumery. PP: THE MIDDLE EAST HAS A DEEP-ROOTED FRAGRANCE CULTURE, PARTICULARLY IN NATURAL INGREDIENTS. HOW DOES ROBERTET ADAPT ITS SOURCING AND OFFERINGS TO MEET THE REGION’S PREFERENCES? BO: Our rich palette of natural ingredients is key to crafting fragrances that align with the region’s olfactory preferences. With the finest qualities of rose, jasmine, orange blossom, amber, patchouli, and more, we create bespoke fragrances that honour Middle Eastern traditions. Robertet is constantly exploring new local sourcing opportunities to expand its natural offerings, with the Taif Rose project being a prime example. PP: ROBERTET IS GLOBALLY RECOGNISED AS A LEADER IN NATURAL RAW MATERIALS. WHAT IS THE COMPANY’S SOURCING PHILOSOPHY, AND HOW DOES IT ENSURE ETHICAL AND RESPONSIBLE PROCUREMENT OF INGREDIENTS? BO: We are committed to sustainability, traceability, and responsibility. For 175 years, we have worked closely with local communities worldwide from 60 countries, ensuring ethical sourcing, fair wages, and environmental responsibility. This unique approach is encapsulated in our philosophy: “Seed to Scent.” Robertet is a proud member of the Union for Ethical Biotrade. 55 of our strategic supply chains have been certified. PP: IF YOU COULD DEFINE ROBERTET GROUP’S VISION FOR THE MIDDLE EAST IN ONE NATURAL INGREDIENT, WHAT WOULD IT BE AND WHY? BO: If I had to pick just one, it would be the Taif Rose. It’s elegant, deeply rooted in the region’s heritage, and represents the balance between tradition and innovation that Robertet stands for. PP: WHAT MESSAGE WOULD YOU LIKE TO SHARE WITH PARFUMPLUS READERS? BO: Fragrance is more than just a scent; it’s an experience, a memory, a legacy, and a piece of culture and heritage. At Robertet, we are passionate about bringing the best of nature and tradition into every creation. The Middle East is a key part of this journey, and we’re excited about what the future holds! parfumplusmag.com P A R F U M P L U S 22