ParfumPlus Arabia

True Essence ROOTEDINGRASSE, BLOOMINGINDUBAI With 175 years of expertise, Robertet Group champions natural perfumery in the Middle East FOR 175 YEARS, Robertet Group has been at the forefront of natural perfumery, mastering the art of sourcing and crafting the finest raw materials. As the company strengthens its presence in the Middle East and Africa, it remains committed to sustainability, creativity and authenticity. In an exclusive interview with ParfumPlus, Benjamin Ogrizek, Managing Director for the region, shares insights on Robertet’s heritage, its new creative centre in Dubai, and the significance of initiatives like the Taif Rose Project in preserving the essence of Middle Eastern fragrance traditions. PARFUMPLUS: ROBERTET HAS A DEEP- ROOTED LEGACY SPANNING 175 YEARS. HOW HAS ITS HERITAGE IN GRASSE AND ITS STATUS AS A FAMILY-RUN BUSINESS INFLUENCED ITS EXPERTISE IN NATURAL INGREDIENTS? Benjamin Ogrizek: Robertet’s heritage is deeply rooted in Grasse, the birthplace of perfumery, which was recently awarded UNESCO World Heritage status for its rich tradition and contribution to the industry. As a family-run business, we embrace a long-term approach, prioritising quality and sustainability over short-term gains. For 175 years, Robertet has P A R F U M P L U S 18