ParfumPlus Arabia

We incorporate Italy’s rich cultural and artistic heritage into our packaging, using exquisite materials such as Murano glass, Venetian craftsmanship, and semi-precious stones. These elements not only enhance the aesthetic appeal but also reflect the luxury and artistry behind each scent. Historically, perfumery was closely linked to art, with fragrances housed in intricately designed crystal bottles, often as limited editions. Over time, mass production made perfumes more accessible, but in the process, some of that artistry was lost. At Xerjoff, I want to revive that tradition—where perfume is not just a fragrance, but a work of art. PP: THE XERJOFF BOUTIQUE AT THE DUBAI MALL IS A KEY DESTINATION FOR FRAGRANCE ENTHUSIASTS. WHAT MAKES THIS BOUTIQUE EXPERIENCE UNIQUE FOR CUSTOMERS IN THE REGION? SM: Our boutique at The Dubai Mall is special for many reasons. Xerjoff is investing heavily in boutiques worldwide, as they offer the ultimate experience—where customers can explore our full collection and receive expert guidance from trained consultants who truly understand our brand. In a way, a boutique embodies the very DNA of Xerjoff. This boutique holds even greater significance because it was our very first, opened 13 years ago. It’s not just a store; it’s a landmark in our journey, representing our foundation and the evolution of Xerjoff’s style and vision. PP: HOW HAS THE MIDDLE EASTERN MARKET INFLUENCED XERJOFF’S FRAGRANCE CREATIONS, ESPECIALLY GIVEN THE REGION'S DEEP-ROOTED LOVE FOR LUXURY SCENTS? SM: The Middle East has a deep-rooted passion for perfumery, and its influence on Xerjoff has been profound. While classical European perfumery shaped my early approach, exploring Middle Eastern traditions opened up a world of rich olfactory heritage and exceptional raw materials. I immersed myself in its history, travelling extensively across the region and Southeast Asia to understand its artistry firsthand. This led to the creation of our Oud Stars collection, inspired by historic cities like Alexandria and Al-Khatt. Through this collection, we don’t just celebrate Middle Eastern perfumery—we honour its deep cultural legacy. PP: PLETHORA IS A TRUSTED DISTRIBUTOR FOR XERJOFF IN THE GULF REGION. HOW HAS THIS PARTNERSHIP CONTRIBUTED TO THE BRAND'S GROWTH AND ACCESSIBILITY? SM: Our partnership with Plethora has been crucial to Xerjoff’s growth in the Gulf. I’ve always believed that people drive success, and from the start, our relationship has been built on trust, dedication, and a shared vision. Launching a luxury fragrance brand comes with challenges, but Plethora has worked closely with us to strengthen Xerjoff’s presence in the region. Despite the geographical distance, our ❚ SERGIO MOMO, FOUNDER AND CREATIVE DIRECTOR, XERJOFF P A R F U M P L U S 14