ParfumPlus Arabia

our scents, and we continuously explore new developments in this field to refine our craft. Xerjoff is a complex brand, with over 141-145 perfumes in our portfolio. Each new creation either enhances an existing collection or introduces a completely new concept that could evolve into its own series. This layered approach allows us to push boundaries while maintaining the artistic integrity of our perfumes. PP: THE DESIGN OF XERJOFF BOTTLES OFTEN FEATURES EXQUISITE MATERIALS LIKE MURANO GLASS AND QUARTZ STONE. HOW DO YOU ENSURE THE PERFECT HARMONY BETWEEN VISUAL ARTISTRY AND OLFACTORY EXCELLENCE? SM: Design has always been an integral part of my creative approach. For me, perfume isn’t just about the scent—it’s a complete sensory experience. The bottle design and materials are just as important as the fragrance itself. SINCE ITS INCEPTION in 2005, Xerjoff founded by Sergio Momo, has redefined luxury perfumery with its exquisite craftsmanship and rare ingredients. In this exclusive interview, Sergio Momo shares insights into Xerjoff’s evolution, the inspiration behind its iconic fragrances, and the brand’s deep- rooted connection with the Middle Eastern market. PARFUMPLUS: XERJOFF HAS BECOME SYNONYMOUS WITH LUXURY AND ARTISTIC PERFUMERY. WHAT INSPIRED YOU TO CREATE THE BRAND, AND HOW HAS IT EVOLVED OVER THE YEARS? Sergio Momo: Xerjoff wasn’t born from economic research —it was a personal passion project. In the beginning, we didn’t even have a formal company or a profit-and-loss sheet. It was simply about creating something unique, inspired by nature and Italian craftsmanship. There were so many elements I wanted to bring into the brand, but at first, some of them felt too complex to turn into reality. Over time, however, we found ways to refine and incorporate those ideas, shaping Xerjoff into what it is today. PP: YOUR FRAGRANCES ARE CRAFTED BY MASTER PERFUMERS USING RARE INGREDIENTS. CAN YOU WALK US THROUGH THE CREATIVE PROCESS OF DEVELOPING A SIGNATURE XERJOFF SCENT? SM: Nature is a key element in Xerjoff’s creations. We focus heavily on researching and understanding natural ingredients while also supporting advancements in chemistry. Our raw materials come from all over the world, and each one requires careful handling and deep respect for its cultivation, processing and distillation. This transformation—from raw material to essential oil—is crucial because it defines the creativity behind a fragrance. Distillation techniques play a major role in shaping ”Perfume isn’t just about the scent—it’s a complete sensory experience“ P A R F U M P L U S 13