ParfumPlus Arabia

“I do not chase trends. I embrace continuity. I create perfumes not just for today, but for forever. Each drop is aged, refined, and perfected. A Guerlain scent doesn’t shout, it lingers. It seduces in silence.” MY TEMPLES OF BEAUTY “Have you walked my halls in Paris?” Guerlain’s eyes sparkle. “68 Avenue des Champs-Élysées... that is my temple. Not just a boutique, but an immersion into my soul. There, you’ll find my exclusive fragrances, my skincare rituals, my makeup collections... and above all, my spirit. The walls whisper stories of the past, while the mirrors reflect timeless beauty.” “You see, for me, luxury is not in excess. It is in craftsmanship. In the time taken. In details that few may notice, but those who do, never forget.” SUSTAINABILITY, WITH ELEGANCE Guerlain’s gaze turns thoughtful. “As I have aged, I’ve learned to evolve. My roots are deep, yes, but my branches reach toward a more conscious future. I protect bees, nature’s perfumers and my emblem. I design bottles to be refilled, reused, and remembered. My Aqua Allegoria line now blossoms with natural origin ingredients and sustainable sourcing. Because elegance is nothing if not kind.” A LEGACY THAT WEARS LIGHTLY “I do not define those who wear me. I reflect them,” Guerlain says softly. “Whether you choose the bold mystery of Cuir Béluga, the ethereal breeze of Les Eaux, or the tailored precision of Habit Rouge, my purpose is to enhance what already exists within you.” “You don’t want me to be noticed. You want me to be remembered.” THE GUERLINADE SECRET “You may have heard whispers of my secret,” Guerlain leans closer. “The Guerlinade. It is the hidden melody in my compositions, the olfactory signature passed down through generations. Bergamot, iris, rose, tonka bean, vanilla... They are the heartbeat beneath my creations. You may not always name them, but you will feel them. And once you do, you’ll always know it’s me.” THE ARTISAN WITHIN “I have always crafted my perfumes with my own hands, or rather, through the hands of those who carry my legacy. Five generations of Guerlains led my creations, until the torch was passed to Thierry Wasser, my current in-house perfumer. He holds my secrets as delicately as he holds raw jasmine from Grasse or vanilla from Madagascar.” Guerlain’s voice warms. “The Guerlinade is the hidden melody in my compositions, the olfactory signature passed down through generations” P A R F U M P L U S 8