ParfumPlus Arabia

German precision meets Middle Eastern soul in the standout fair showcase AT THE RECENT Beautyworld KSA, Düllberg Konzentra ME showcased its evolving identity, a house of creation that communicates with authenticity, boundless creativity, and cultural awareness. What made this edition truly significant was everything that came before and after it. Four of the company’s perfumers, Christian Plesch, Scott Moroschan, Rebecca Kirchmeier, and Basak Corlu, travelled to Riyadh for a cultural immersion designed to provoke the senses and inspire creative depth. Together, they explored the historic district of Diriyah, visited the National Museum, wandered through a traditional souk rich with oud and incense, and even sampled frankincense. Custom-made qamis were worn as the team enjoyed traditional cuisine at Najd Village restaurant. For Düllberg Konzentra ME, it was APurposeful PresenceAt BeautyWorld Saudi Arabia P A R F U M P L U S 46