ParfumPlus Arabia

TheScentedVeil: HiddenFacesOf Saudi Arabia A celebration of untold heritage through scent, art, and innovation in Riyadh Scent Affairs Five unique fragrances honoured five distinct tribes: • The Flower Men – Asir Mountains Recognisable by their striking floral garlands, these men used aromatic herbs, grasses, and wildflowers as both decorative elements and social symbols. Their story was interpreted by perfumer Julien Rasquinet through a composition built around Taif Rose AromaSpace. • The Warrior Matriarchy – Mahra Tribe Rooted in strength and spiritual wisdom, the women of the Mahra tribe are renowned for their mastery of herbal medicine and healing rituals. Their essence was captured by Kevin Mathys using Arabian Moringa AromaSpace. • The Mecca Hijazis Influential in commerce and custodians of the Habaq mint trade, the Hijazis of Mecca played a significant role In 2025, CPL Aromas unveiled The Scented Veil: The Hidden Faces of Saudi Arabia—a multisensory exhibition held at Al Mashtal Creative Space in Riyadh during Beautyworld Saudi Arabia. The event celebrated lesser-known tribes of the Kingdom through an immersive blend of scent, art, and storytelling. Inspired by The Flower Men, an ASSOULINE publication on the vibrant tribe of the Asir Mountains, CPL explored other hidden cultures across Saudi Arabia, translating their essence into scent using AromaSpace—CPL’s proprietary, sustainable technology that captures ingredients in their natural habitat without harm. P A R F U M P L U S 44