ParfumPlus Arabia

MORE THAN JUST BUSINESS For Mr. Kafeel Ahmed, perfumes are not just products, they are expressions of identity. He sees the perfumer as a storyteller, and each bottle as a narrative waiting to be unfolded. This philosophy is reflected in the brand’s diverse collections, which range from romantic florals to majestic ouds and everything in between. But what’s even more inspiring is the ethos with which Mr. Kafeel leads his business. At every step of the journey, he has emphasised giving back, mentoring young entrepreneurs, supporting local talent, and fostering an environment where innovation is encouraged. The company is also committed to sustainability, increasingly adopting eco-conscious practices in packaging and ingredient sourcing. THE SIGNATURE OF AUTHENTICITY Every perfume house has its identity, and for Ahmed Al Maghribi, that identity is rooted in authenticity. From the packaging to the final note on the skin, there is a clear thread of tradition, luxury and innovation. The blends are reflective of the rich heritage of Arabian perfumery, yet they are adapted with modern sophistication that appeals to a new generation of scent lovers. One of the brand’s most beloved creations is Oud & Roses Perfume, a signature fragrance that perfectly captures the essence of Arabian luxury with deep, warm oud notes balanced by subtle florals and spices. It remains a bestseller across the GCC, embodying the brand’s philosophy of creating scents that tell stories and evoke powerful memories. A NOSE FOR NEW WORLDS As Ahmed Al Maghribi Perfumes charts its path into the future, Mr. Kafeel is far from resting on his laurels. The brand is expanding into new markets, exploring collaborations with global fragrance houses, and pushing boundaries in scent formulation. There are plans to launch immersive retail experiences, where customers can customise fragrances based on mood, personality and occasion. The brand’s digital presence is also evolving, with e-commerce platforms making its products accessible to fragrance lovers around the world. Yet, no matter how global the brand becomes, Mr. Kafeel remains grounded in his roots—humble, hardworking and driven by purpose. The story of Mr. Kafeel Ahmed is not just about business success—it’s about perseverance, intuition, and the courage to follow one's passion. From selling perfumes at a store counter to becoming a fragrance industry stalwart, he has carved a niche that many aspire to but few achieve. Ahmed Al Maghribi Perfumes, under his visionary guidance, has become a beacon of quality and emotional storytelling in perfumery. It reminds us that with passion, resilience, and authenticity, even the most modest dreams can bloom into extraordinary realities. parfumplusmag.com P A R F U M P L U S 36