ParfumPlus Arabia

originality. He wasn’t interested in imitating what was already available. He sought to craft scents that were deeply personal, resonant and evocative fragrances that told stories. THE SIGNATURE OF AUTHENTICITY Every perfume house has its identity, and for Ahmed Al Maghribi, that identity is rooted in authenticity. From the packaging to the final note “Perfume is not just a scent to me, it’s a memory and a feeling in a bottle. Growing up in Mumbai, I never thought I would create fragrances loved across the Middle East. Every perfume we make reflects my hard work and passion.” on the skin, there is a clear thread of tradition, luxury, and innovation. The blends are reflective of the rich heritage of Arabian perfumery, yet they are adapted with modern sophistication that appeals to a new generation of scent lovers. What makes Ahmed Al Maghribi’s fragrances stand out is the way they connect with memory and mood. Mr. Kafeel believes that a good perfume doesn’t just smell pleasant, it transports you. It reminds you of someone you love, a place you once visited, a moment you want to relive. Under his leadership, the brand has stayed true to this ethos, creating perfumes that feel like chapters from one’s personal history. GROWTH ROOTED IN VISION Today, Ahmed Al Maghribi Perfumes has expanded to over 180 branches across the GCC. It’s a remarkable feat by any standard, but especially so when you consider its grassroots beginning. The expansion has been strategic and organic, built on the twin pillars of product excellence and customer loyalty. Mr. Kafeel credits the brand’s success not just to product quality but to a deep understanding of the cultural nuances of the region. “Perfume is a deeply personal and cultural experience in the Middle East,” he often remarks. “It is not just worn—it is lived.” This sensitivity to regional preferences, combined with innovation and an eye for global trends, has helped the brand cement its place in a competitive market. But despite the scale, the soul of the brand remains artisanal. Each fragrance is developed with care, ensuring that it captures the emotional intensity that customers have come to associate with Ahmed Al Maghribi. ❚ KAFEEL AHMED FOUNDER & CHAIRMAN, AHMED AL MAGHRIBI PERFUMES P A R F U M P L U S 34