ParfumPlus Arabia

AHMED AL MAGHRIBI Perfumes is a well-known and respected fragrance brand in the GCC, loved for its unique and high-quality scents. Starting from a small shop and home factory, the brand has grown to over 180 stores across the Middle East. Known for blending traditional Arabic perfume- making with modern touches, Ahmed Al Maghribi offers a wide range of fragrances, including oud, bukhoor, oils, and sprays. Each scent is carefully crafted using the finest ingredients to create rich, lasting aromas that connect with people’s memories and personalities. AWAKENING A FRAGRANCE DREAM Mr. Kafeel Ahmed’s story begins in Mumbai, a city where dreams take root in the most unexpected places. Born into modest circumstances, he took on various jobs early on to support his family. Life wasn’t easy, and like many young men in Mumbai, Mr. Kafeel bore the weight of expectations and urgent financial needs. Yet even amidst the hustle, he found moments of joy in the world of perfumes, an industry that would later become his calling. His initial brush with the fragrance world was modest. It happened thousands of miles away, in the United Arab Emirates, where Mr. Kafeel migrated in search of better opportunities. There, while working at a perfume retail store, something within him stirred. Surrounded by attars, musks, ouds and oriental blends, he discovered a fascination with the alchemy of scent. What began as a job soon evolved into a deep passion, a personal journey into the universe of olfaction. TURNING PASSION INTO PURPOSE Realising that the fragrance business was not just a means to earn but a medium to express, Mr. Kafeel began to dream bigger. The path ahead wasn’t smooth—financial limitations, lack of experience in entrepreneurship, and being in a foreign country all stood as hurdles. But where most would hesitate, Mr. Kafeel saw potential. With limited resources but limitless resolve, he established his own perfume brand. Ahmed Al Maghribi Perfumes was born out of a small shop and an equally modest house-based production unit. The early days were filled with challenges. Operating a new business without the cushion of large capital or an established network meant that every decision was critical. Yet, what set Mr. Kafeel apart was his obsession with quality and “ What began as a job soon evolved into a deep passion, a personal journey into the universe of olfaction” P A R F U M P L U S 33