ParfumPlus Arabia

Over the years, our passion for scent led us to build a dedicated fragrance structure, which became what we now call Parkim Fragrance House. We’re still a family company at heart. My grandfather started this journey and is now led by my mother, and it means a lot to me personally to continue building it with the same values — sincerity, responsibility and loyalty. Today, we’re growing internationally, but we haven’t lost our sense of closeness. That’s something our partners feel, and I believe it’s a big part of why they choose to grow with us. PP: AS SOMEONE FROM THE THIRD GENERATION, WHAT’S YOUR OWN VISION, ESPECIALLY FOR THE GCC REGION? MM: For me, the GCC feels very familiar, culturally, emotionally. I think there’s a shared understanding of tradition, respect, and doing business with heart. That connection is something we value deeply. As a family-run business, we make decisions carefully and always with the long-term in mind. We’re hands-on across all areas, from R&D to creation to customer care. That gives us a lot of flexibility, which helps in a market like the GCC where relationships matter and every brief is unique. “Our vision is to truly become part of this region’s fragrance culture” ❚ MERVE MÜSTECAPLIO Ğ LU, BOARD MEMBER AT PARKIM GROUP P A R F U M P L U S 25