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❚ VANESSA PRUDENT, PERFUMER FROM ARGEVILLE recipes. These experiences inspired me to recreate those flavours in fragrance, experimenting to highlight different facets of an accord. For example, I can work with coconut in its watery, hydrating form, its milky, creamy side, or transform it into a toasted, caramelised dessert with grated coconut. I know a fragrance is just right when it feels so real, I can almost taste it. Sometimes I translate other people’s taste memories, like when I recreated the nostalgic pleasure of an Argeville client who had tasted his first crêpe suzette in Paris. Notes of orange liqueur and caramelised butter captured the lasting impression it left on him. PARFUMPLUS: ARE THERE ANY ARGEVILLE CREATIONS THAT HOLD A SPECIAL CONNECTION TO A PLACE YOU’VE VISITED, WHERE A MEMORY OR LANDSCAPE DIRECTLY SHAPED THE FINAL SCENT? Vanessa Prudent: For House of Noya’s Prima Collection, I created “Winter Sun” and “Midnight Melody” with total creative freedom, both inspired by personal travel memories. One evokes the warmth of India with tuberose, coconut milk, and sandalwood; while the other captures the cosy elegance of a London club, with notes of wood, leather, and tobacco. My guiding thread was to share special moments I experienced while travelling. PARFUMPLUS: WITH ARGEVILLE EXPANDING GLOBALLY, HOW DO INTERNATIONAL MARKETS— ESPECIALLY FRAGRANCE-SENSITIVE REGIONS LIKE THE MIDDLE EAST AND ASIA—SHAPE YOUR CREATIVE DIRECTION? Vanessa Prudent: Internal regional reports, regular exchanges with teams at our global centres, and occasional trips have helped me gain solid experience. Our local contacts in Dubai, Bangkok, and, more recently, Vietnam, frequently introduce us to their flagship products and new launches, allowing us to expand our knowledge and guide our creative projects. PARFUMPLUS: WHAT MESSAGE WOULD YOU LIKE TO SHARE WITH PARFUMPLUS READERS? Vanessa Prudent: Travelling is the nicest way to experience life, broaden one’s horizon, and discover new perspectives. By meeting people, one has unforgettable and enriching experiences. But it is also very important to know where one comes from to embrace one’s cultural heritage and make the most of it. parfumplusmag.com P A R F U M P L U S 15