ParfumPlus

ParfexExpands Creativity InGCC Parfex inaugurates Creative Centre in Dubai Science Park, marking a new era of innovation in the GCC FRENCH FRAGRANCE HOUSE Parfex has unveiled its state-of-the-art Creative Centre in Dubai Science Park, marking a significant step forward in its journey across the GCC. With over two decades of presence in the region, this milestone underscores Parfex’s commitment to innovation and collaboration in a dynamic and competitive market. Yann Mabille, Parfex Fragrance Director, highlighted the importance of the region in the company’s growth. “The GCC has been pivotal to our development over the years and continues to offer tremendous potential for future growth. ❚ YANN MABILLE FRAGRANCE DIRECTOR, PARFEX ❚ LUCIE LOPEZ CREATION DIRECTOR, PARFEX Our new facility, equipped with cutting-edge installations and supported by a highly skilled local team, enables us to respond more swiftly to our customers’ needs while deepening our understanding of market trends.” The new centre is designed to foster co-creation and innovation. Yann Mabille emphasised the importance of working closely with clients to design bespoke fragrances that align with regional tastes. “In a competitive landscape like the Middle East, having our creators collaborate directly with our partners ensures commercially successful tailor-made fragrances.” He also noted the benefits P A R F U M P L U S 28