ParfumPlus

This rare and precious ingredient transforms perfumes into masterpieces, blending depth, warmth and sensuality. Let us delve into the journey of saffron, from its origins and cultivation to its pivotal role in perfumery and its growing popularity in modern fragrance trends. THE JOURNEY OF THE GOLDEN SPICE Saffron's story begins in the arid fields of countries like Iran, India, Greece, and Morocco. The Crocus sativus plant blooms only once a year, producing delicate purple flowers with vibrant crimson stigmas. These tiny threads, which we know as saffron, are painstakingly hand-harvested in the early morning hours to preserve their quality. Each flower yields just three stigmas, and it takes around 150,000 flowers to produce a single “Saffron’s spicy facets evoke warmth and mystery, often likened to the exotic allure of far-off lands” kilogram of saffron. This labour-intensive process, combined with the spice's exceptional aroma and versatility, explains why saffron is one of the most expensive spices in the world, earning it the nickname 'red gold.' Saffron's rich cultural heritage stretches back to ancient civilisations. It was prized by the Egyptians for its medicinal properties, celebrated by the Greeks for its role in rituals, and valued by royalty for its opulence. Today, this golden thread continues to captivate the world, particularly in the realm of perfumery. THE OLFACTORY GEM Saffron’s versatility as a raw material lies in its complex olfactory profile. Its aroma is characterised by a spicy warmth, leathery intensity, and a subtle floral sweetness. This multifaceted scent makes saffron an ingredient of choice for perfumers seeking to add depth and character to their creations. OLFACTORY CHARACTERISTICS SPICY: Saffron’s spicy facets evoke warmth and mystery, often likened to the exotic allure of far-off lands. LEATHERY: A subtle, smoky leather note adds richness and sophistication, creating an opulent and daring impression. FLORAL: While not overtly sweet, saffron carries faint echoes of floral nuances, reminiscent of rose or violet, which lend a refined softness to its boldness. P A R F U M P L U S 19

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