ParfumPlus

PP : HOW HAS THE INDUSTRY RESPONDED TO ANFASIC DOKHOON'S CONSCIOUS OUD INITIATIVE? DO YOU SEE OTHER PERFUMERS ADOPTING A SIMILAR ECO- CONSCIOUS MINDSET IN THE FUTURE? OTM : During the creation of new scents, we trust many perfumers are mindful of sustainability. However, no other consumer brand has fully embraced this perspective. We take pride in positioning ourselves as pioneers of the conscious oud movement. Our commitment goes beyond crafting exceptional fragrances; it reflects a deeper responsibility towards the environment and ethical sourcing. By leading with this purpose, we aim to set a new standard in the perfume industry, where luxury and sustainability coexist, ensuring that oud, one of the most precious ingredients, is used with care and respect for future generations. PP : WHAT ROLE DOES THE SHAY PHILOSOPHY PLAY IN AQUILARIA ’ S STORY, AND HOW DO YOU ENVISION IT INFLUENCING FUTURE COLLECTIONS AT ANFASIC DOKHOON? OTM : We are actively expanding the Aquilaria line to provide a complete scented ritual for environmentally conscious consumers, aligning our movement with the goal of engaging new clients and raising awareness. The name "Shay" embodies sentiments of "wow," "cool," and "exceptional." What could be more exceptional than our beautiful planet, which we strive to protect? By integrating our values into our offerings, we aim to inspire others to join us in safeguarding the environment while indulging in luxurious fragrances that celebrate nature’s beauty. PP : WHAT CHALLENGES DID YOU ENCOUNTER IN BALANCING THE LUXURY ESSENCE OF OUD WITH SUSTAINABLE SOURCING AND PRODUCTION? OTM : Cultivated agarwood trees are inoculated and distilled at a very young age, which makes the chips smaller, and thinner and the smell less intense. This is and will always be a challenge. Wild oud will always differ in smell and quality and will forever hold a ‘hero’ position in customer’s hearts. P A R F U M P L U S 8