ParfumPlus

IN AN EXCLUSIVE conversation with ParfumPlus, Olimpia T. Mascolo, Co-Founder of Anfasic Dokhoon, shares the brand’s journey. From sustainable oud sourcing to introducing creative fragrance rituals, she discusses how Anfasic Dokhoon is redefining luxury perfumery for a greener future. PARFUMPLUS : HOW DOES ANFASIC DOKHOON ENSURE ITS FRAGRANCES MAINTAIN A BALANCE BETWEEN HONOURING HERITAGE AND APPEALING TO MODERN SENSIBILITIES? Olimpia T. Mascolo : Since we conceptualised the brand back in 2006, the brand aims to bring you the best of tradition with a flair of modernity, style, and elegance. The striking purple packaging and the minimalistic approach to branding as opposed to the more traditional baroque style of the region make us stand out. In terms of fragrances, we were the first to blend typical ‘mukhalat’ ingredients such as saffron, nagarmotha and oud with more unconventional notes such as apple, pear, caramel, and even dark chocolate. The result is a range of fragrances that speak to the young generation of explorers. PP : HOW HAS YOUR PERSONAL EXPERIENCE SHAPED ANFASIC DOKHOON'S FRAGRANCE INNOVATION WITH ENVIRONMENTAL RESPONSIBILITY? OTM : I grew up in the countryside in Italy, as a child I used to pick flowers and ask my mother to boil them, these ‘perfumes’ were my magic potions of happiness. Being immersed in nature brings me creativity and inner peace; protecting our planet is the bare minimum we should do while appreciating its beauty. I translated this into Anfasic Dokhoon back in the early 2010s by developing the concept of Aquilaria, a project aimed at raising awareness around the depletion of Agarwood forests in Southeast Asia. PP : ANFASIC DOKHOON HAS LAUNCHED AQUILARIA. WHAT INSPIRED YOU TO TAKE THIS APPROACH, AND HOW DOES IT ALIGN WITH ANFASIC DOKHOON'S BROADER BRAND PHILOSOPHY? OTM : Agarwood broadly known as Oud has been a symbol of spirituality and luxury for centuries, however, the rise of oriental perfumery has developed a new demand for this very special tree. The consumption went from being limited to Asia and the Middle East to a worldwide phenomenon. The demand has risen exponentially in the last 15 years but very few are thinking of the consequences - how many forests are now deserts and how many trees are left? How will our children enjoy the magical aroma of burning oud? These were the initial questions we asked ourselves. I began the search for farms and spent a year exploring new ways of utilising cultivated oud rather than wild. Finally, Aquilaria Oud sticks were developed in collaboration with a plantation in Vietnam. This year we introduced a very rare type of Srilankan Oud in an innovative coin-shape that we named Oud Cells. P A R F U M P L U S 7