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Argeville Debuts Innovative Fragrance LineAtBWME Argeville unveils an out-of-the-box fragrance collection at Beauty World Middle East, Dubai FACED WITH THE challenges of climate change, political instability, and rising inflation, Argeville is set to present an innovative fragrance collection at Beauty World Middle East, responding to the evolving needs of today’s consumers. This highlights Argeville’s commitment to holistic well-being through its new line, “The Heritage of Tomorrow.” In the age of “perma-crisis,” where ongoing global disruption is leading to emotional exhaustion and mental imbalance, consumers are increasingly looking for ways to refocus and ground themselves. Argeville’s latest development is based Scent Affairs P A R F U M P L U S 50