ParfumPlus

“Since Iberchem’s foundation 40 years ago, the Middle East has been a fundamental pillar in our commercial footprint” PP : SINCE IBERCHEM WAS ACQUIRED BY CRODA FOUR YEARS AGO, HOW HAS THIS PARTNERSHIP INFLUENCED IBERCHEM’S GROWTH AND OPERATIONS? WHAT SYNERGIES HAVE BEEN MOST BENEFICIAL? JB : Following over 20 years under different Private Equities ownership, Iberchem is now part of a very respectable listed company in the UK and a solid organisation that will celebrate its centenary very soon. Croda is the name behind sustainable high- performance ingredients and technologies featured in many of the world's most successful brands. Through Croda, we have access to an impressive network of customers worldwide who can buy innovative ingredients and now, fragrances and flavours. Due to a much larger scale effect, Iberchem, Parfex and Scentium can benefit from some global supply agreements ❚ JOSE BALIBREA, MANAGING DIRECTOR (IBERCHEM) through Croda. More than 1.200 employees in the F&F division are very proud of being part of Croda and its 5,000 employees. We are also working together on innovative AI solutions for our perfumers and flavourists. Last but not least, there are some exciting upcoming initiatives to use some of Croda’s captive ingredients in our palette. PP : IBERCHEM WILL BE RELOCATING TO A NEW OFFICE NEXT OCTOBER, COMPLETE WITH A MODERN CREATIVECENTER AND R&D LABS. HOW WILL THESE FACILITIES CONTRIBUTE TO YOUR COMPANY'S GROWTH AND INNOVATION? JB : We are a customer-centric organisation. We always put our customers and their success at the front of our daily activities and strategic decisions. We listen to our customers every day and we’re P A R F U M P L U S 43