ParfumPlus

LAST YEAR AT Beautyworld Middle East 2023, I, Jean-François Thizon, had the honour of receiving the prestigious Signature Scent award, a milestone in my career that remains deeply cherished. This recognition marked a pivotal moment, and as I look back, I am filled with gratitude and inspiration. Fragrance has always been my passion, a journey shaped by creativity, innovation, and a desire to evoke emotion through scent. As I move forward, I remain committed to pushing boundaries and exploring new horizons in perfumery, with exciting projects and ideas on the horizon. A JOURNEY THROUGH FRAGRANCE My journey as a perfumer began in the late 1990s, following my graduation from Isipca, the esteemed fragrance school in France. With a heart full of passion for fragrance creation, I immersed myself in the rich history of perfumery in Grasse, the historical capital of this art. There, I had the privilege of learning from independent perfumers who generously imparted their knowledge and techniques. These early experiences shaped my approach to fragrance, allowing me to develop a unique style that embraces elegance, refinement, and contrast— qualities that define both my perfumes and my persona. Over the years, I have ventured into various fragrance categories, including fine fragrance, home care, and personal care. Each category presents its own set of challenges and opportunities, pushing me to explore new dimensions of creativity. As I honed my craft, I became more attuned to the emotional impact that a fragrance can have on an individual. It is this understanding that fuels my dedication to crafting scents that evoke feelings, memories, and experiences. For the past twelve years, my focus has been on the GCC market, where I regularly travel to cities like Dubai and Riyadh. This region's unique cultural tapestry has profoundly influenced my work. Today, I am proud to lead the creative team at Parfex, where my mission is to share my passion for perfumery and deliver tailor-made services to our clients. A MOMENT OF TRIUMPH: THE SIGNATURE SCENT AWARD Winning the Signature Scent trophy at the Beautyworld exhibition was not only a personal triumph but also a reflection of the hard work and creativity that our team embodies. Competing against 15 international perfume houses, I presented “Golden Light,” a fragrance inspired by the very essence of the Middle East. The process was unique; exhibition visitors experienced a blind scent evaluation, allowing them to select the fragrance that left the most emotional impact without any preconceived notions. P A R F U M P L U S 31