ParfumPlus

nature, seamlessly blending scientific innovation with natural beauty. CRAFTING FRAGRANCES & FLAVORS AT THE HEART OF NATURE Surrounded by majestic trees and vibrant greenery, the Seluz campus reflects Founder & CEO Murat Öztürk’s profound appreciation for nature and how he integrates it into his work. Drawing inspiration from nature’s vast power, Öztürk has created not just a workplace but an ecosystem that thrives in harmony with its natural surroundings. This balance between nature and innovation is central to Seluz’s philosophy, influencing both the company's environment and its approach to crafting fragrances and flavours. At every stage of the company, priority is given to sustainability and respect for nature. This philosophy is evident in the company’s architectural design and overall culture. Employees are constantly motivated to work within this campus, where they are intertwined with nature. "Our motto, 'We infuse life with nature’s essence' is not just a phrase; it is the guiding principle that shapes our business and our lives," explains founder Öztürk. Seluz infuses the essence of nature directly into its products, with each fragrance capturing a unique facet of nature’s richness—whether it’s the grace of a flower, the freshness of a plant, or the vibrancy of a fruit. As Murat Öztürk explains, nature serves as the guiding force in their creative process, inspiring the development of distinctive scents drawn from its endless bounty. This profound connection to nature forms the foundation of Seluz’s creative ”Surrounded by majestic trees and vibrant greenery, the Seluz campus reflects Founder & CEO Murat Öztürk’s profound appreciation for nature“ P A R F U M P L U S 25