ParfumPlus

Sustainability Seluz blends its passion for nature with science to recreate the scents of ‘Endemics of Türkiye’ SELUZ FRAGRANCE & FLAVOR COMPANY is rooted in a profound connection with nature, blending science and creativity to craft fragrances that capture the essence of the natural world. Located in Istanbul, the Seluz campus is surrounded by lush greenery, reflecting the company’s dedication to sustainability and its mission to preserve the wonders of nature. As Seluz embarks on its latest project, ‘Endemics of Türkiye,’ the company continues to elevate the world of fragrance by exploring the sensory characteristics of Türkiye's rich flora. This commitment to innovation and nature sets Seluz apart as a leader in the fragrance industry. The Seluz Fragrance & Flavor Company campus in Istanbul is home to a stunning botanical garden, symbolising the company’s integration of nature with innovation and creativity. Surrounded by lush greenery, the campus reflects Seluz's commitment to sustainability and natural inspiration. During a visit, Founder & CEO Murat Öztürk, Marketing & Flavor Business Unit, Vice General Manager Ahmet Yiğider, and Senior Application & Innovation Manager Jan-Willem Ruizendaal discussed how their passion for nature guides the company’s operations. From product development to the workspace environment, Seluz’s business processes are deeply influenced by a respect for INFUSINGLIFEWITH NATURE’SESSENCE P A R F U M P L U S 24