ParfumPlus Arabia

Ffern and MATCA , both championing all-natural ingredients, focus on local sourcing and cater to a smaller customer base. British brand Floral Street and French counterparts Le Jardin Retrouvé, AB1882 , and Maison Violet , adopt a balance of natural and synthetic ingredients or offset carbon emissions through conservation projects. Sana Jardin stands out not only for its use of recyclable packaging but also for empowering women working with the plant materials. By creating upcycled goods from flower waste, they not only reduce environmental impact but also ensure that 100% of the profits stay within the community. Ffern takes sustainability a step further, utilizing mushroom mycelium for packaging that decomposes in just eight weeks. Le Jardin Retrouvé is a proud member of 1% for the Planet, donating a percentage of its turnover to environmental associations, with a focus on reforestation. AB1882, a new player in the field, introduces an all-natural refillable solid perfumery brand that prioritizes local production, luxury, and eco- responsibility. Ffern's use of mycelium packaging underscores its commitment to biodegradability. This natural material, existing on earth for millions of years, has become a symbol of eco-conscious innovation. Mycelium is a mesh of fungal threads known as hyphae. Typically expanding underground, mycelia can also flourish in various environments, including decomposing tree trunks. From a lone spore, a mycelium can emerge and give rise to the reproductive structures of fungi, such as mushrooms. It is often referred to as earth's original sustainable technology, has gained prominence in eco-sensitive packaging. Beyond mycelium, companies are exploring various avenues to enhance sustainability. Some employ creativity, technology, and AI to develop more eco- friendly products, using materials like marble dust and recycled coffee cups for perfume labels. “Mycelium is often referred to as earth's original sustainable technology, has gained prominence in eco- sensitive packaging” P A R F U M P L U S 32