ParfumPlus

The company's ambitious objectives are supported by a meticulously crafted action plan, emphasising its core values and DNA: EXPERT CREATIVE PROCESS: At the heart of Expressions Parfumées lies its expert creative process, led by experienced perfumers who utilise an exceptional range of natural and synthetic ingredients. Guided by market trends and supported by innovative techniques and rigorous testing, the creative teams ensure uniqueness and optimal performance in the final products. CUSTOMER-CENTRIC MINDSET: Expressions Parfumées prioritises customer care, fostering close partnerships with clients based on agility, flexibility, and problem-solving capabilities. STATE-OF-THE-ART PRODUCTION FACILITY: With a cutting-edge production facility adhering to Good Manufacturing Practices, the company guarantees precision, reactivity, and quality under the vigilant oversight of its Quality Control and Regulatory departments. INTERNATIONAL REPRESENTATION: Spanning five continents through 11 offices and a network of qualified partners, Expressions Parfumées possesses a deep understanding of local nuances, enabling comprehensive support to clients worldwide. The company's international development strategy is anchored on four key pillars: • GROWTH IN SAMEA: Expressions Parfumées plans to double its turnover in the SAMEA region in five years, aided by strategic partnerships and a new Dubai office. This new modern creative centre of 1000m2 enhances accessibility to local clientele and fosters collaborative relationships. With a focus on quality and service that makes its strength, Expressions Parfumées aims to strengthen its position as a leading fragrance provider in the region. “These new office is the guarantee of an ambitious development of our subsidiary which already covers more than 30 countries from Dubai with the aim of doubling our turnover over the next 5 years,” says Thierry Fleurichamp, Regional Head Fragrances SAMEA. • EXPANSION IN AFRICA: With established Expressions Parfumées offices in Kenya and represented by distributors in other African countries, Expressions Parfumées seeks to bolster its presence by launching new offices continent-wide. By expanding its physical presence, Expressions Parfumées aims to strengthen relationships with local clientele and better cater to their needs, underscoring the company's commitment to sustainable growth and market expansion. • ENHANCED PRESENCE IN ASIA: Expressions Parfumées aims to harness the potential of the Asian market by establishing new offices and research laboratories in its affiliate P A R F U M P L U S 8