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RiyadhGlowed AsBeautyworld Saudi Arabia Returned Beautyworld Saudi Arabia opened, showcasing global trends in the beauty industry RUNNING UNTIL THE 13th of February, Beautyworld Saudi Arabia offered visitors unrivalled access to five of the industry’s fastest- growing segments: Fragrance, Cosmetics & Skincare, Hair, Nails and Salon Supplies, Personal Care & Hygiene, and Supply Chain & Services. His Royal Highness Prince Turki bin Mohammed bin Nasser bin Abdulaziz Al Saud opened Beautyworld Saudi Arabia, the region’s largest beauty and wellness trade fair, at the Riyadh International Exhibition Centre. Beautyworld Saudi Arabia was spread over 4 halls for the 2024 show at RICEC, having grown four times in size from previous events and was expected to welcome over 340 exhibitors from around 36 countries. The edition promised to capitalise on the previous demand from 2022’s Beautyworld Saudi Arabia, which was the most successful and best-attended edition in the event’s history. “As we opened the 4th edition of Beautyworld Saudi Arabia, this year’s event was geared up to become the biggest and boldest yet. With increased participation from international pavilions and exhibitors, and an inspirational range of new features for our expected visitors P A R F U M P L U S 34