ParfumPlus

I like to work with qualitative ingredients, like specific qualities of Oud, from Laos, that bring depth and complexity to a scent.Combined with other ingredients like Amber Rose and saffron, we create magic. I particularly connect with scents as I travel. With my work, and personal life, I am lucky to visit different cities in different seasons, and each time, a new sensation triggers my curiosity. I was recently in Rome, and very inspired by the flair, the elegance that Romans have on a day-to- day basis. That then will show in a creation that I am working on… YOUR FAVOURITE FRAGRANCE FOR YOURSELF? I have recently relaunched my own perfume lines. This was a journey of craft and care to bring outstanding fragrances to life, each connected to a personal story, mostly based on Italian culture and Dolce Vita. My current favourite is a creation called Massimo… This fragrance is an aromatic spicy bold creation, with an overdose of cardamom. It is a fragrance for the connoisseur of the finer things and has multiple layers. It makes me feel happy and confident and gives me an aura of elegance. SOME FINAL WORDS ON PERFUME. The industry is constantly changing, currently, it is under a lot of pressure because of climate change, it is our duty to protect our natural resources, and raw materials are under pressure… We need to be mindful and always think of new ways to create fragrances. We have the best job in the world.. keep the passion!. parfumplusmag.com “My current favourite is a creation called Massimo…” We decided to get to know his taste in fragrances so here he is in this current edition of "Scentually Yours" WHAT DOES A FRAGRANCE MEAN TO YOU? A fragrance has the unique power to conjure a memory or a moment in time. It can immediately take you back to a special time in your childhood, or to my mother’s kitchen, growing up in Casablanca… fragrance is powerful, it taps into your inner emotions and transcends reality. It is my life. A day without smelling is a day without living… HOW DO YOU CONNECT TO A FRAGRANCE? Fragrance, for me, is a journey. I first imagine the accord in my head. What do I want to achieve? Who will wear this perfume? And then, ingredient by ingredient, building block by building block, the fragrance begins to shape itself. P A R F U M P L U S 26