ParfumPlus Arabia

WeavesFragrance Into FabricAndBeyond In a breathtaking display of olfactory ingenuity, Iberchem, a trailblazer in the fragrance industry, unveiled their groundbreaking concept, “Aroma Threads,” at the Beautyworld Middle East 2023. AT THE CORE of “Aroma Threads” is the fusion of fabrics with fragrances, an avant-garde concept that elevates the art of scent creation. The overarching theme of going ‘back to basics’ serves as a guiding principle for Iberchem in this venture. Iberchem’s approach goes beyond the traditional use of perfumes on the skin; it intertwines fragrance with textiles to craft a multisensory experience. This novel concept opens new avenues for perfumers to unleash their creativity, encouraging them to explore the raw and tactile world of fabrics. THE “AROMA THREADS” collection showcases a diverse range of scents, each encapsulating the distinctive feeling associated with four main fabrics: linen, silk, velvet, and lyocell. This diversity allows consumers to curate their olfactory experiences based on personal preferences and occasions. P A R F U M P L U S 36