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profound name encapsulates the essence of jasmine's significance. No other note, save for the esteemed rose, holds as much importance for 'noses,' the connoisseurs and creators of the fragrances we cherish. The journey from bloom to bottle is a meticulous art, and jasmine is the crown jewel in this fragrant tapestry. JASMINE AND ROSE: COMPLEMENTARY FORCES IN THE FRAGRANCE BALLET In the grand ballet of perfumery, jasmine and rose perform a mesmerising duet. While jasmine lends its intoxicating richness, rose adds a delicate, romantic nuance. Together, they create symphonies of scent that linger in memory and on the skin. Perfumers often play with the delicate balance between these floral powerhouses, creating timeless classics that stand the test of time. In the ever-changing landscape of perfumery trends, jasmine stands as a timeless icon. Whether Grasse's prized bloom or the exotic Sambac variety, the journey from petal to perfume embodies craftsmanship and tradition. Amid fleeting trends, jasmine's enduring fragrance weaves an aromatic magic, creating a timeless presence in the world of perfumery. FROM ENFLEURAGE TO SOLVENT EXTRACTION: PRESERVING MAGIC IN TRANSITION Once extracted through the romantic process of enfleurage—pressing flowers into layers of fat, allowing the scent to migrate to the fat—jasmine's essence now undergoes a less poetic solvent extraction. Despite the shift in methods, the magic remains undiminished. It takes an astonishing number of blossoms—around 8,000 hand-picked blooms—to produce a mere millilitre of jasmine 'absolute'. This laborious process contributes to its reputation as one of the costliest ingredients in perfumery. JASMINE'S SYNTHETIC TWIN: BALANCING COST AND AUTHENTICITY Given the exorbitant cost of natural jasmine, synthetic alternatives have become prevalent in the industry. While these recreations capture the essence of jasmine, aficionados argue that they lack the soul and depth of the real thing. This divide fuels the pride of fragrance houses that boast of 'real' jasmine in their formulations, emphasising the authenticity and tradition behind their creations. JASMINE'S MONIKER: LA FLEUR In the perfume world, jasmine is often referred to as 'La Fleur' or 'The Flower.' This simple yet DISCOVER TIMELESS PERFUMES THAT SHOWCASE JASMINE AS THEIR CENTRAL ALLURE JOY BY JEAN PATOU Crafted in 1930, Jean Patou Joy stands as the epitome of classic jasmine elegance. Adorned with opulence, each ounce hosts 10,600 jasmine flowers and 28 dozen May roses, encapsulated in a bottle inspired by Ancient Greek divine proportion. P A R F U M P L U S 28