Parfumplus

“ At CPL Aromas, this is an integral part of our DNA : we integrate sustainability into every aspect of our business ” PP: SUSTAINABILITY IS A BIG FOCUS FOR THE FRAGRANCE INDUSTRY...IN ADDITION TO AROMASPACE WHAT ARE CPLS OTHER INITIATIVES IN THIS DIRECTION? RC: We all have a responsibility to take care of our planet. As a mother, I am acutely aware of preserving the planet for future generations, and would want to leave a legacy of care to my children. At CPL Aromas, this is an integral part of our DNA : we integrate sustainability into every aspect of our business. As our CEO Chris Pickthall said “CPL’s purpose is to play our part to change the world for good”. With that in mind, we‘ve launched a sustainability strategy lead by our Global Technical Director Charotte Purcell, articulated around four pillars : environment, innovation, people and sourcing. We believe in the circular economy model, maximizing efficiency, and keeping resources in use for as long as possible. We place an emphasis on our sourcing program, constantly integrating in our palette sustainably sourced naturals or upcycled raw materials. Our most sustainable innovation is Ecoboost. We create high impact fragrances at just 10% of the normal dosage, with no compromise on strength and quality. For our customers, we have data points across the supply chain that show a clear benefit: Ecoboost fragrances allow them to reduce their carbon emissions by 90%, while saving on packaging, transportations, logistics and other costs. Taking it to the next level, we are now focusing on Ecoboost Plus, a super concentrated fragrance technology which allows the use of 20 time less than the regular dosage. P A R F U M P L U S 8