Parfumplus

wellness and our bodies, the planet is also our responsibility. Anxiety around climate change, pollution and microplastics are true concerns of today’s consumers. The beauty of Aromacore Bio is that it provides a superior level of performance and fragrance deposition, all the while caring for our planet. It is also plant based, making it a no brainer for the future of laundry care. PP: ANOTHER INTERESTING INNOVATION THAT IS REVOLUTIONISING THE PARFUM INDUSTRY IS THE CPL AROMASPACE...TELL US MORE ABOUT IT RC: Aromaspace is something that makes me so happy! The idea is simple. We like to refer to it as a joint venture between the analytical teams and the perfumers. Nature is the cradle for most beautiful scents and essences. Through Aromaspace, we can now re-create the smell of some of the most beautiful flowers, or even food related sensations by utilizing science and combining it with our perfumer’s know-how. ❚ RAWYA CATTO, GENERAL MANAGER - MIDDLE EAST AT CPL AROMAS “ Through Aromaspace, we can now re-create the smell of some of the most eautiful flowers, or even food related sensations by utilizing science and combining it with our perfumer’s know-how ” P A R F U M P L U S 7